Facebook purchased Instagram for $1bn in April 2012. After failing to acquire Snapchat in 2013, Zuckerberg absorbed the rival app's core features into Instagram. In October 2021, Zuckerberg named this abomination "Meta".

Formerly Twitter, "x - dot - com" was purchased by Elon Musk in October of 2022. Numerous unpopular decisions followed the nightmare acquisition, leaving behind a culture resembling Liveleak more than its former self.

Less than twelve months after Musk purchased Twitter, Zuckerberg launched "Threads", a Twitter competitor. Meta's new social media product struggled to find its footing at first, yet has now surged up to 275 mn monthly users.